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The BIGGEST Mistake Entrepreneurs Make on Their Website

The BIGGEST Mistake Entrepreneurs Make on Their Website

When someone sees a visual representation of your business they consciously and subconsciously are making a determination on whether or not you fit their needs. 


Have you ever been on a website where the product pictures are terrible, dark images with obscure things in the background? Yea me too.

How about the website where there is just a huge page of writing and you have to really search for what you are looking for, that’s if you stuck around long enough to find it? 


These things are common barriers for potential customers.
 
Visitors will get a feel for your brand within the first few seconds of visiting your site; It can be more emotional than rational. Therefore  a high quality website with great pictures is a no brainer but then what? 


What I have learnt to be the biggest mistake is the "website business card", the website where it's a pretty page with contact details and a little blurb about the company and that’s it!


Not optimizing your websites productivity is just wasted real estate. 


Creating a website that brings true value to your visitor is so important, that can be done with blog posts like this, or a good quality newsletter that does not turn into constant sales spam. 

Yes of course we want to sell to our potential customers but there is a balance. 




So how do you overcome the outdated website business card, 

what makes a good website? 


Make sure that you speak directly to your target market, the avatar of “your person” and let them know exactly what you offer.  Im sure you have heard this before but when you speak to everyone you speak to no-one. 
 

Have a call to action (lead magnet) that will bring value to your potential customer, this does two things; one, it gives you their email address so you continue to bring value to them and two it starts to build trust for what we hope to be a fruitful relationship.


Having valuable content such as infographics and videos that serve your audience which in return will help with SEO.



This is a great place to start for your website, you can build upon these simple features and move away from the basic website that is just an elaborate yellow pages listing. (I think I just revealed my age with that example) 



Your website should be converting prospects into customers, making sales for you and making you money. 



Your homepage says it all.

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Well Wishes, Kanika xx 

From Burnout to Breakthrough

 
My Story...



I know what it’s like to fight battles no one sees.

To build something from nothing — while your body, your mind, and sometimes even the people around you whisper, 
"Give up."

When I say I’ve earned my stripes, I mean it.

Running businesses, travelling the world, battling Meniere’s disease — I’ve stared down chaos and built success anyway.

But it wasn’t always that way.

Somewhere along the way, I internalized a belief that success had to come with sacrifice.

That burnout was just part of the deal.

That if I wasn’t grinding myself into the ground, I wasn’t doing enough.

I was stuck in what I call the entrepreneur’s paradox: driven, but drained. Successful, but suffocating.

No mindset book, no inspirational webinar, no "positive vibes only" sticker could fix it.

It took hitting rock bottom for me to stop looking outside for the answers — and start rewriting the inside.

I didn’t just shift my mindset — I reprogrammed it.
I dismantled the subconscious sabotage running the show.
I took my power back, piece by hard-earned piece.

Through this journey, I uncovered my true gift: coaching.

I honed my craft through certifications, thousands of coaching hours, and deep mastery of subconscious reprogramming, emotional release, and high-performance strategies.

Today, as a High-Performance Coach, I help ambitious entrepreneurs, athletes, and influencers break free from the patterns that hold them back.

Together, we release emotional baggage, rewire limiting beliefs, and build the mindset and habits needed to create lasting, legendary success.

Because you didn’t come this far just to feel stuck.
You came to build your empire — and actually enjoy it.

Your breakthrough is waiting.

If you're ready to step into your power, unleash your full potential, and create the life you’re meant for —
I’m the map you’ve been missing.

Le t’s make magic happen 





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